A full-stack programmatic exchange.
Every format, every channel.

Programmatic is the core of the exchange. We run an OpenRTB 2.6 auction across hundreds of integrated DSPs, with persistent connections, geo-routed bid endpoints, and a global response time budget that holds under sub-100ms even at peak QPS. Header bidding, server-side auctions, and direct PMP demand all compete on the same impression.

Floors, deal priority, and supply-path policies are enforced in real time and reflected in every bid response. Buyers see a clean, deduplicated path to inventory; publishers see uplift without the waterfall tax.

• Header bidding (client-side and server-side) via prebid wrappers
• Private Marketplaces (PMP) and Deal IDs with priority routing
• Open Auction with floor management and dynamic flooring
• Supply Path Optimization (SPO) for buyers, with transparent fees
• Full ads.txt, sellers.json, and schain support out of the box
• Sub-100ms auction response globally across all PoPs

Connected TV is where video meets identity-light, household-level addressability. Our exchange handles the full CTV stack: VAST 4.2 with VMAP for ad pods, VPAID 2.0 for measurement-rich units, and server-side ad insertion (SSAI) so streams stay buffer-free regardless of device.

Pod auctions resolve competitive separation, frequency, and creative dedupe before the stream stitches. OMSDK is wired in for viewability and verification, and addressable household targeting is supported wherever the publisher provides the signal.

• VAST 4.2, VMAP, and VPAID 2.0 across instream and outstream
• In-stream pre-roll, mid-roll, post-roll, plus rewarded video
• Server-side ad insertion (SSAI) for live and VOD streams
• Ad pods with auction-based stitching and competitive separation
• OMSDK viewability and verification on supported environments
• Addressable household targeting on CTV and OTT inventory

Outstream video is built for editorial and mobile-first context. Our in-article player initializes only when in-view, respects user scroll, and renders inside IAB-compliant outstream specs so the auction runs on viewable inventory rather than off-screen impressions.

• Viewability-first delivery with in-view trigger and pause-on-scroll
• Mobile-optimized players sized for editorial layouts
• Brand-safe context targeting using page semantics
• IAB-compliant outstream specs with VAST 4.x compatibility

Standard display still moves significant volume on the exchange. We support the full IAB size matrix plus flex and responsive units, with lazy-load and sticky placements available without breaking the prebid stack.

• IAB standard and flex sizes (300x250, 728x90, 320x50, 970x250 and beyond)
• Responsive units with lazy-load and viewport-aware initialization
• Sticky and anchored placements with frequency-aware rendering
• Multi-format render fallback for graceful degradation

Native inventory uses the OpenRTB Native 1.2 spec end to end, so creatives serve into in-feed and content recommendation slots without breaking the publisher template. Brand safety scoring runs pre-bid on every native impression.

• In-feed and content-recommendation native units
• OpenRTB Native 1.2 spec with full asset response support
• Brand-safe placement scoring and category exclusion
• Customizable native templates per publisher domain

Performance Products

Outcome-driven channels that complement the exchange core. Same reporting layer, same attribution backbone, same transparency.