Built by ad-tech veterans,
for the next decade of video.
Our story
VidMonetize was founded in 2018 by a small group of engineers and ad-ops leads who had spent the previous decade building auction systems, video players, and yield tools at larger ad-tech companies. We kept seeing the same problem: publishers were stuck in waterfalls that left money on the table, and advertisers were buying through DSPs that gave them no real insight into where their dollars went.
We started with a simple thesis: a single auction stack, transparent reporting, and clean inventory could outperform the patchwork most companies were running. Seven years later, the team is 30+ people across engineering, ad ops, and partnerships, headquartered in Middletown, Delaware, with remote staff across North America and Europe.
We're profitable, founder-controlled, and not optimizing for an exit. That lets us focus on the long game: durable demand relationships, engineering quality, and customer outcomes that compound.
Today, we operate a premium open exchange handling billions of ad requests daily across video, CTV, banner, and native inventory — with hundreds of integrated buyers, sub-100ms auction response, and full IAB compliance from request to settlement.
Mission
Help publishers and advertisers transact on video impressions with the same speed, transparency, and trust they'd expect from any modern financial market.
Headquarters
600 N Broad Street, Suite 5
Middletown, DE 19709
United States
By the numbers
- Founded 2018
- 30+ people across product, engineering, and partnerships
- Profitable and founder-controlled
- Servers in 6 regions across North America, Europe, and APAC
What we value
Transparency First
Net and gross side-by-side. No hidden fees, no waterfall opacity. If we made money on it, you can see it.
Quality over Volume
We turn down inventory and demand that won't hold up. Lower fill, higher trust, longer relationships.
Partner, not Vendor
Every customer gets a named integration engineer plus an account director. No queue, no support tier games.
Engineering-Led
Most of the team writes code. The auction stack, the dashboard, and the SDK all live under one roof.
Team
We don't publish team photos here — privacy preference for most of our staff. If you're considering a partnership and want to meet the people who'd actually run your account, we'll set up an intro call. You'll know us by name before any contract is signed.
Industry standards
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Grow Your Revenue?
Join publishers and advertisers already scaling with VidMonetize. No long contracts — just transparent results.