Blog
Notes from the auction floor.
Practical writing on video monetization, ad-tech infrastructure, and what we're learning shipping the platform.
·7 min read
How to Pick a Video Ad Partner in 2026
The promises sound the same. The actual delivery doesn't. Here's the evaluation framework we'd use if we were on the publisher side of the table.
publishersevaluationvideo-advertising
·5 min read
VAST 4.0 Explained for Publishers
VAST 4.0 quietly changed how video ads get delivered, measured, and verified. Here's what's different, why it matters, and what publishers should ask their partners.
video-advertisingpublishersvast
·6 min read
Why Publishers Are Losing Revenue to Bad Ad Networks (And How to Fix It)
Most publisher revenue leakage isn't a demand problem. It's a stack problem. Here are the five places we see money disappearing, and how to plug each one.
publishersyieldvideo-advertising