VidMonetize insights
Clear thinking for a complicated market.
Practical writing on video monetization, auction infrastructure, supply quality, and the operating choices behind better outcomes.
Editorial approach
Useful before impressive.
Each article aims to give operators a framework they can use—not another layer of jargon.
Latest writing
Ideas you can put to work.
How to Pick a Video Ad Partner in 2026
The promises sound the same. The actual delivery doesn't. Here's the evaluation framework we'd use if we were on the publisher side of the table.
Read articleVAST 4.0 Explained for Publishers
VAST 4.0 quietly changed how video ads get delivered, measured, and verified. Here's what's different, why it matters, and what publishers should ask their partners.
Read articleWhy Publishers Are Losing Revenue to Bad Ad Networks (And How to Fix It)
Most publisher revenue leakage isn't a demand problem. It's a stack problem. Here are the five places we see money disappearing, and how to plug each one.
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