// BLOG

Notes from the
auction floor.

Practical writing on video monetization, ad-tech infrastructure, and what we're learning shipping the platform.

// FEATURED
// publishers// evaluation// video-advertising··7 min read

How to Pick a Video Ad Partner in 2026

The promises sound the same. The actual delivery doesn't. Here's the evaluation framework we'd use if we were on the publisher side of the table.

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// ARCHIVE

More writing.

// video-advertising// publishers··5 min read

VAST 4.0 Explained for Publishers

VAST 4.0 quietly changed how video ads get delivered, measured, and verified. Here's what's different, why it matters, and what publishers should ask their partners.

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// publishers// yield··6 min read

Why Publishers Are Losing Revenue to Bad Ad Networks (And How to Fix It)

Most publisher revenue leakage isn't a demand problem. It's a stack problem. Here are the five places we see money disappearing, and how to plug each one.

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